Created weekly newsletter for the Shoptology agency that focused on innovative trends and themes within the retail space. Below, you'll find examples of the newsletters created.

For the holidays, we decided that rather than go the company holiday card route (cliche, I know), we thought it’d be a great idea to create drink cards influenced by the 'most wonderful time' of the year for most businesses.

McDonald's had been promoting a range of celebrity meals, for which I served as the digital copy lead for the BTS and Saweetie meals as well as the Menu Hacks. Then, the holidays arrived, and we were tasked with going even bigger. So rather than just develop one meal for Mariah Carey, we went all out and created a whole menu.

A snapshot of work done for the Marriott Bonvoy Brand to promote travel and staying at their hotels.

Thomas English Muffins have long been viewed as a morning staple and wanted badly to break out of the breakfast space. Lucky for us, the launch of the campaign tied in with summer when shoppers are keen on exploring and discovering new things . From there, EXPLORE WHAT’S POSSIBLE was born and for it, we created everything from in-store signage, to a sweepstakes, right down to an interactive microsite where shoppers could go for regional recipe inspiration.

Olympians bite into medals. People bite into cookies. We saw the overlap here and created this interactive experience, bringing the excitement of the Olympics closer to the viewers at home.

A quick snapshot of some of the work I have done recently for the Energizer brand. Not captured are the numerous iBotta ads, emailers and idea decks that I have had a hand in crafting and creating

Milk-Bone wanted some presence on Pandora to push a deal they had at Kroger. We decided to go the contextually relevant route while still pushing the details of our offer.

McCain potatoes has a warm, friendly tone they wanted to reflect in their social media presence. Over a period of time, I was charged with crafting copy and creating content for its Facebook page. Find below some of my greatest hits .

Sometimes, it really is just easier to give 3,500 care packages than to say 3,500 'Thank yous'. Sometimes.

Sexual health awareness messaging created for Cook County in Chicago. The campaign’s premise was based off the things people say when they want to avoid taking the test with our payoff being that all parties involved should know their status.

When a co-branding opportunity came up for these two brands, we knew we had to find a sweet spot between them for any messaging to truly resonate. Lucky for us, being linked to beautiful skin was a commonality they both shared. And from that, the messaging was born.

Coca-Cola was looking for a small way to make a big splash for the World Cup @ McDonald’s. We created this gem of a campaign to bring the beautiful game closer to viewers at home and rumor has it we won some silverware for it too.

Meow Mix is a well-known brand with an iconic tagline and jingle. With an update to its above-the line campaign, we felt it was necessary to bring the same music focus to the shopper space. From that thinking, the meowsic to your ears campaign was born,

By positioning Dunkin’ s brew-at-home variety as the perfect accompaniment to comforts only enjoyed at home, we gave them a rich territory to play in.

A program created to encourage people to treat their dogs during the colder months when there is a lull in activities & things to do with our furry friends.

A simple code-word activated mechanism that allows Alexa to secretly call the police in the event of a burglary or an incidence of domestic violence. Pretty cool, eh?

Soccer fans are a passionate bunch, often doing the craziest things to show their love for the beautiful game. This program was created to celebrate and encourage that.

Smart home devices are all the rage right now and Energizer wanted to find a way to be relevant to that growing market. For it, we positioned our batteries as the ultimate plus-up to the already impressive smart home device experience. Sure, smart devices make a home a smart home but only Energizer can turn that smart home into a power house.

The idea here was to bring the world of fun to the world of snot.

PROBLEM: Kids never want to blow their nose which only means more problems for their parents.

SOLUTION: Design the tissue like the snout of well known animals. So when the kids blow, they channel the animals on the tissue.

Tishoo also has the additional benefit of teaching children how to properly dispose their used tissue by providing a receptacle specifically for that purpose.

With the tagline 'Shine and Rise', the aim was to push polishing one's shoes with Kiwi as intrinsic to one's success and moving up in life.

Skateboarders don’t wait for lanes to be made for them. They go out and make their own. Anywhere and everywhere is skate terrain when they choose, where they choose. The 'whole 'nother lane'  tagline was coined to reflect that outsider rebel status, something skateboarders everywhere can identify and connect with. 

As Miami is one of the choice spots for people looking to have a good time, it felt right to brand the Miami Zoo as the home of the real party animals. The prints we felt were just the tip of the iceberg, as the premise of the campaign could find life on so many different platforms. 

With this campaign we decided to establish the library card as the ultimate smart symbol.

This direction proves especially relevant to the times we live in where it seems there is an abundance of people who aren't just satisfied with just being smart. They want to act it. They want to look it. They want to send signifiers that subtly point to the fact that 'Hey, I am smart!'. In our heads we thought what could be more signifying of intelligence than a tightly clutched library card?

How you spend summer depends a lot on your personality. Are you the active type or do you like things chill? For this Coke program at Target we decided to  tailor experiences and products based off summer personality archetypes. We felt it was a fun way in that led to customized bundling options as well as unique product pairings alongside Coca-Cola at Target.

For teens, swag is a school supply that is often overlooked by moms because of other pressing demands around that time period. With B2S drop, we found a way for Sprite to come  in as a hero and keep all parties happy.

The liquor brand was looking for a new way for its ‘Stir Creativity’ program to resonate with consumers. We thought regional specificity would make the brand feel personal to drinkers and from there, ‘Stir up your city’ was created as our answer to the brief. By infusing local and regional flavors into their Bombay Sapphire cocktails, we brought a more homegrown & ownable feel to the drinking experience.

With this program, our aim was to get bartenders and patrons alike to paint the night and their respective cities a particular hue of Bombay Sapphire blue because painting the town red is so last century.

Smartwater wanted to launch its  new variant that came with a sports cap. Naturally it lent itself to a workout focused direction which we took to some interesting places.

Doing research, we found out a key element in the t shirt making process at Brooklyn Industries was recycled material gotten from plastic bottles. 

Pay with Plastic was  our way of bringing consumers into the loop by incentivizing what was already a key element  in the process for B. Industries. For every plastic bottle dropped off at our kiosks, a certain amount of discount points were given which would be redeemable at Brooklyn Industry outlets in and around the borough. 

One of the issues we found with saving money was that the bar was set too high. Imagine starting off at the gym and on your first day you were led to the heaviest weights .You probably wouldn't come back.

So with PNC bank we decided to start small, our ads acting as reminders that little drops make mighty oceans. 

A set of minimalist ads done for the Shake Shack brand. 

By using iconography already synonymous with Shake Shack, the posters are a refreshing break from the trend in fast food ads of over treated food shots accompanied by offers that literally scream off the page. 

Also by introducing a new set of lexicon (Shackin',Shack’d) we found a way for the brand to own its experience. One doesn't merely eat at Shake Shack. One shacks. 

New York City is the jungle. NYSC is the jungle's gym. 

The city can be a harsh and the demanding place for the unprepared. With this campaign we aimed to establish the NYSC gym as the place to go to be on your A-game, ready and able to overcome anything the city chooses to throw at you.