BOMBAY SAPPHIRE

The liquor brand was looking for a new way for its ‘Stir Creativity’ program to resonate with consumers. We thought regional specificity would make the brand feel personal to drinkers and from there, ‘Stir up your city’ was created as our answer to the brief. By infusing local and regional flavors into their Bombay Sapphire cocktails, we brought a more homegrown & ownable feel to the drinking experience.

With this program, our aim was to get bartenders and patrons alike to paint the night and their respective cities a particular hue of Bombay Sapphire blue because painting the town red is so last century.