A snapshot of work done for the Marriott Bonvoy Brand to promote travel and staying at their hotels.
For the holidays, we decided that rather than go the company holiday card route (cliche, I know), we thought it’d be a great idea to create drink cards influenced by the 'most wonderful time' of the year for most businesses.
Coca-Cola was looking for a small way to make a big splash for the World Cup @ McDonald’s. We created this gem of a campaign to bring the beautiful game closer to viewers at home and rumor has it we won some silverware for it too.
Milk-Bone wanted some presence on Pandora to push a deal they had at Kroger. We decided to go the contextually relevant route while still pushing the details of our offer.
Handled all written communication for the competition’s historic move to the west coast after years of being a southern staple. The Big Band Energy tagline finally adopted by the campaign across board was created by yours truly. Event went on to sell 30,000 tickets.
McCain potatoes has a warm, friendly tone they wanted to reflect in their social media presence. Over a period of time, I was charged with crafting copy and creating content for its Facebook page. Find below some of my greatest hits .
Olympians bite into medals. People bite into cookies. We saw the overlap here and created this interactive experience, bringing the excitement of the Olympics closer to the viewers at home.
A quick snapshot of some of the work I have done recently for the Energizer brand. Not captured are the numerous iBotta ads, emailers and idea decks that I have had a hand in crafting and creating
Created weekly newsletter for the Shoptology agency that focused on innovative trends and themes within the retail space. Below, you'll find examples of the newsletters created.
Meow Mix is a well-known brand with an iconic tagline and jingle. With an update to its above-the line campaign, we felt it was necessary to bring the same music focus to the shopper space. From that thinking, the meowsic to your ears campaign was born,
McDonald's had been promoting a range of celebrity meals, for which I served as the digital copy lead for the BTS and Saweetie meals as well as the Menu Hacks. Then, the holidays arrived, and we were tasked with going even bigger. So rather than just develop one meal for Mariah Carey, we went all out and created a whole menu.
Thomas English Muffins have long been viewed as a morning staple and wanted badly to break out of the breakfast space. Lucky for us, the launch of the campaign tied in with summer when shoppers are keen on exploring and discovering new things . From there, EXPLORE WHAT’S POSSIBLE was born and for it, we created everything from in-store signage, to a sweepstakes, right down to an interactive microsite where shoppers could go for regional recipe inspiration.
The liquor brand was looking for a new way for its ‘Stir Creativity’ program to resonate with consumers. We thought regional specificity would make the brand feel personal to drinkers and from there, ‘Stir up your city’ was created as our answer to the brief. By infusing local and regional flavors into their Bombay Sapphire cocktails, we brought a more homegrown & ownable feel to the drinking experience.
With this program, our aim was to get bartenders and patrons alike to paint the night and their respective cities a particular hue of Bombay Sapphire blue because painting the town red is so last century.
Sometimes, it really is just easier to give 3,500 care packages than to say 3,500 'Thank yous'. Sometimes.